Studio 12•20

Our Story

Studio 12.20 was first launched in 1996 in the heart of Hillcrest at 1220 Cleveland Avenue, not far from downtown San Diego.

The initial drive for the store was the simple wish to offer a unique, welcoming boutique experience featuring SoCal style at reasonable prices.

Years later, Studio 12.20 continues to lead the way in curating the most sought-after, on-trend pieces that bring freshness and effortless style to your wardrobe. Our long-standing Coronado storefront, open since 2011, showcases casual, beach-inspired clothing and accessories designed to complement your dynamic lifestyle. In July 2018, we expanded beyond California with our first Studio 12.20 location in Katy, Texas, blending a western edge with our signature SoCal aesthetic. In December 2025, we brought Studio 12.20 to downtown San Diego with our Gaslamp Quarter store.